Just like you vet your candidates before hiring, your candidates are vetting you before accepting a position. They’re making sure they’ll be a good cultural fit, that they enjoy the people you are… not just the things you do. Here are our top 3 tips for showcasing that your company is a great place to work.
Create a Company Culture, and Stick to It.
Company culture is much more than having a ping pong table in the office, or free drinks in the fridge. It’s about what kind of people you are, what you value, and what you stand for. Take a step back and really evaluate your company’s current culture. What do you love about it? What do you want to change? Do you have much of a culture at all?
This is a great area to get input from your entire team. Ask them what they think makes your culture unique and listen to what they have to say. Once you have hashed out your wants and needs, WRITE IT DOWN! Consider where your company is versus where you want it to be. But most importantly— and this is huge— make it public. Give candidates the opportunity to self-screen for a culture fit and save yourself some time during the vetting process. This could be as simple as including a “Culture” section to your website’s “About” page.
Social media platforms are an excellent tool in showcasing your company’s culture. Because of social’s less formal nature, use it to answer interviewee’s questions like “What do they like to do for fun?” or “What makes it such a great place to work?” Think about what YOU would want to see if you were vetting a company. You’d probably be on the lookout for photos from company outings, holiday parties, or volunteering excursions. You may also look for photos of the interior of the office. Build out a healthy social schedule that highlights all of the company happenings. During outings or parties, be sure to designate a few photo-takers to get candid snapshots you can repurpose for social.
Keep Your Staff Happy.
Would you buy an expensive item before reading the reviews? Probably not. Think of your interviewees the same way… if they see a negative review on your Glassdoor or Yelp profile, they may be turned off to the idea of working for you.
There are a few ways to accomplish this, but one of the biggest factors in an employee’s happiness is company culture and how it’s regulated. Happy employees lead to a happier company. Improved morale increases productivity and encourages workers to deliver quality products and services. Companies with cultures centered on valuing their employees create an atmosphere for workers to deliver products that meet high standards.
How does this all tie into showcasing your company? They say word travels fast, and if a happy employee is speaking highly of your company, their network is going to take note.
The most important thing, no matter what, is to stay true to yourselves. Post what you want to post, versus what you think will look good. When it comes to gathering candidates for job openings, you want applicants who know who you are and appreciate that for what it is. This way, you’ll avoid making a poor cultural fit.